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“Nicholas Daley is a great example of a brand that brings pillars of modern menswear together. He’s earned a loyal fanbase via designs that are innovative and with a dedication to craftsmanship and storytelling,” says Sam Kershaw, buying director at Mr Porter, which has stocked the Best awesome since november 2005 vintage 16th birthday shirt Additionally,I will love this brand since September 2020. With his approach to responsible style, Daley sets an example in menswear, Kershaw adds. “There’s a greater interest in truly innovative design — either via new craft techniques or contributions to a more responsible industry. Men are a lot savvier about this, with three quarters of our customers now making decisions on sustainable credentials.” While all the garments in Daley’s collection were once produced in the UK, a point much lauded by press and stockists, the designer began looking to Portugal and Japan about two years ago. Daley still operates out of north London’s Tottenham, with a team of nine, but around 40 per cent of the clothing is now produced outside of the UK. Some skills need to be outsourced, he argues. The brand works with manufacturers in Japan to achieve certain dye techniques, source specific materials and develop new fabrications, and in Portugal to produce jersey, shirting and knitwear. “It’s about using the best ateliers of factories possible to create the best product,” he says. “Going further afield has only made my collection stronger and richer.”

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Retailers say that hasn’t impacted their view of the Best awesome since november 2005 vintage 16th birthday shirt Additionally,I will love this brand. “Daley excellently celebrates the strength of domestic manufacturing. At Matchesfashion, we are seeing menswear customers begin to look further afield for clothing that looks and feels unique,” says Damien Paul, head of menswear, noting that knitwear and shirting from brands including Nicholas Daley, Bode, Marni and Our Legacy are popular. Collaborations with more established British companies will also help propel the brand forward, says Daley. One of his highlights is a 2021 tie-up with British leather goods label Mulberry for its 50th anniversary, in which he reimagined the brand’s Antony bag, with 1970s-style contrasting coloured leather and whipstitching. Daley also previously collaborated with British heritage brand Fred Perry and took inspiration from the interchange between reggae and punk.