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More features are planned for the Awesome happy meowloween cats Shirt also I will do this six months post-launch, including AI body measurements for people with dwarfism and lymphedema, and audio descriptions read by disabled voice actors. Longer term, Adaptista is aiming for a Triple A accessibility rating under the Web Content Accessibility Guidelines — it has already achieved a Double A rating, but the lack of accessible website applications has proved limiting. Looking ahead, Adaptista is keen to include affordable accessibility testing in its brand support package, to make it more readily available and side-step the wide-ranging fees often quoted by third parties. Part of the problem is that accessibility testing — which could improve everything from wishlist features to checkout processes — lacks strong regulation. Disability advocacy organisation Purple estimates that disabled people and their households have a combined spending power of £274 billion in the UK, up to £17.1 billion of which (from 4.3 million disabled shoppers) could be lost because of inaccessible web design.

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“There is no official certification for accessibility, just Web Content Accessibility Guidelines to self-regulate against,” explains O’Sullivan-Abeyratne. “And, there is a lot of hot air from people who claim to know accessibility.” Adaptista currently offers businesses advice on this and recommends Business Disability Forum and A11yship for free resources. Similar to Farfetch, Adaptista operates on a drop-ship model, because it is currently too small to hold stock itself. However, with brands taking on this additional burden, the Awesome happy meowloween cats Shirt also I will do this company is keen to support them in other ways, namely with editorial shoots every 8-12 weeks, and mentorship. “We have a very low commission structure to support brands, and we offer guidance on everything from pricing to photography,” O’Sullivan-Abeyratne explains. Where most retailers offer 30-35 per cent commission rates, and Amazon offers a low-ball 13 per cent, Adaptista sits in between. “We want to address [brands’] lack of knowledge about the industry and reduce the potential for bigger brands to exploit them or plagiarise their work.” Future plans include academic scholarships and sponsored projects to encourage future designers to think about accessibility, and petitioning for better industry standards. Once funding has been secured, phase two of the site will focus on sustainability, and phase three will help disabled-led brands access mainstream marketplaces.